• Develop strategic marketing and communications campaigns to support admissions, build community within the university, and increase awareness of school in the overall field of education and amongst media
• Use SEO/SEM and analytics to continually improve a website that during past four years has increased sessions by as much as 52%, users by 83%, new sessions by 21%, and pageviews by 6%
• Manage internal graphic designer, digital media content creator, web and systems developer; and external graphic designer, videographers, and video editor
• Redesigned landing pages, Google and Facebook Ads, as well as creating new website content, between 2015 and 2016, resulting in a year-to-year increase in leads of 61%, as well as ad increase of impressions of 35%, click-through-rate of 87%, and average cost-per-click decrease of 33%.
• Write, edit, and assist with design of print magazine (1 time per year), online magazine (4 times per year), internal news email blasts (2-3 times per month), and school news and events on web (more than 100 posts in 2016)
  Lead cross-functional team to market degree programs through developing print and digital material: flyers, fact sheets, email blasts, brochures, and direct mail
• Increased social media analytics between 2015 and 2016 through increasing amount of posts to 2-3 per day, promoting pages via a variety of channels, and varying content: Facebook increased likes by 31%, average post reach by 78%, and average total reach by 76%; and new Twitter followers increased by 79%, impressions by 75%, mentions by 67%, link clicks by 61%, retweets by 72%, and likes by 114%
• Collaborated to create the University of Pittsburgh Professional School Communicators with other university marketing leaders in 2015, as well as the School of Education Public Communication Committee in 2016 with school-specific faculty and administrators, both to help strategize and coordinate marketing and communications efforts at various levels
• Supervised production of more than 25 videos
• Produce and oversee photography for website as well as for digital and print publications

• Wrote, proofread, and edited advertisement copy for a variety of mediums, companies, and audiences
• Coordinated public communications and social media internally and for clients
• Researched and wrote business and government proposals
• Acquired new client that resulted in nearly $30,000 in business
• Initiated mail marketing materials with 20% success rate in new business meetings
• Clients included Heinz, PNC, Zambelli Fireworks, Armada Supply Chain Solutions, Pittsburgh Glass Works

• Gained, arranged, and tracked media coverage for clients through writing press material and pitching media
• Developed, researched, and maintained targeted media lists
• Helped schedule and manage events
• Clients included WPXI, Pittsburgh Urban Magnet Project, Veterans Leadership Program, Leadership Pittsburgh

• Helped gain media coverage for upcoming events through pitching stories and writing commercial advertisements, press releases, and media alerts
• Clients included United Way, Peter Max/Grace Slick Galleries, Froggy Radio, Chris Botti

"This looks outstanding!! Thank you, John! You have been a lifesaver for us so many times,

and have truly been a gift in our work."
Rich Milner, Director of the Center for Urban Education
Urban Education Journal Contest Flyer

"Thanks so much! These are beautiful! I love the pics you took.

So appreciate how you capture beauty in the world."
Amber Pabon, Assistant Professor
Photos

"John, what a fascinating interview. Too often, we lose the art of listening and think a good interview is asking dozens of questions. Your preparation enabled you to ask the right questions,

which opened up their passions and had them reflecting on the life, friendships, experiences

and how these things shaped their role in education. It was wonderful."
Ervin Dyer, Pitt Magazine Senior Editor
Interview for School of Education News Story

"You are fantastic!!!! These look awesome. I appreciate putting a rush on these before you leave."
Shannon Wanless, Assistant Professor
Flyer for Seminar

"That is an excellent write-up! You are quite skilled at taking the most exciting points of a longer text and using them to make people look good. Are you sure you don't write press releases for senators and representatives?"
Rudolph Lurz, Doctoral Student

Website Story

"I just want to thank you for your patience and flexibility yesterday.

You are a great resource, and I greatly appreciate you."
Abiola A. Farinde, Post-Doctoral Research Fellow

Presentation Design

"Many thanks, John, for making the effort to get it in place there.

You are a gem for all that you do for the school."
Noreen Garman, Professor
Website Content

"Attached is education’s new and improved flyer for the Cleveland fair.

I think you’ll agree that the staff did a fantastic job on it."

Michael T. Rizzi, Director of Student Services at the Graduate School of Public & International Affairs
Recruiting Event Flyer